Penfolds Promotional Mural

We worked with Penfolds to paint a promotional mural for Max’s Rosé in inner Melbourne. The goal was to bring the product into the public space in a way that felt grounded in the street but tied to the brand’s history. Through graffiti art and wall painting, we helped turn a standard ad into something people stop and notice.

Murals offer an outside-the-box approach to outdoor advertising—one that invites reaction and gets remembered. Since completion, this piece has sparked interest from commuters and kept eyes on the brand long after the mural was completed.