BRAND
Penfolds Promotional Mural
Penfolds
Richmond, Melbourne VIC.
Mural Overview
18m² exterior mural for Penfolds rosé brand campaign
Graffiti style blending brand story with street culture
Transformed wall into engaging outdoor advertising piece
Increased brand visibility and audience interaction daily
Delivered to align brand identity with urban environment
Mural Project Details:
We worked with Penfolds to paint a promotional mural for Max’s Rosé in inner Melbourne. The goal was to bring the product into the public space in a way that felt grounded in the street but tied to the brand’s history. Through graffiti art and wall painting, we helped turn a standard ad into something people stop and notice.
Murals offer an outside-the-box approach to outdoor advertising—one that invites reaction and gets remembered. Since completion, this piece has sparked interest from commuters and kept eyes on the brand long after the mural was completed.


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