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BRAND
Graffiti Advertising Mural
Paramount Pictures
Richmond, VIC.
Project Details:
The client needed a graffiti advertising mural to promote Scream 6 ahead of its cinema release. Paramount Pictures wanted a hand-painted ad that would stand out in traffic and be a memorable artwork for the people who saw it. We painted the movie promo as a street art mural on Punt Rd, Richmond, one of Melbourne’s busiest routes, meaning lots of traffic and exposure.
The final result was a cinema mural that acted as both street art and outdoor media for the film’s promotion. It drew daily attention, built local interest, and showed how graffiti art can be a powerful tool for outdoor advertising campaigns.
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